HONYA BOOKS · DIGITAL
FB Ads push sale for Honya Books
Sales acceleration for Honya Books from 05/2025 to 06/2025 via Facebook Ads.
−50%ads cost
01 · Challenge
Rising ad cost and falling ROAS - needed continuous creative refresh and account restructure.
02 · Solution
- 100 video ads per week using a structured testing framework
- Account restructure by audience and creative
- Landing page optimisation per product cluster
03 · Results
100
Video ads/week
−50%
Ads CPA
8
Weeks running
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